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Customer Life-Cycle Management


What is Customer Life-Cycle Management?

Customer life-cycle management (CLM) is the measurement of progression, or lifecycle of a customer’s journey when interacting with your brand – from signing up for a free trial, to making purchases, and being a repeat customer or termination of customer relationship. The process consists of multiple stages including awareness, consideration, purchasing, usage, satisfaction, retention, and customer loyalty.

Every team plays a part in a customer’s life-cycle. From cold calls or social media ads, to sales, customer service, and helpdesk, a customer’s satisfactory lifecycle with your brand or service is a collaborative effort.


What is Customer Life-Cycle Management
What is Customer Life-Cycle Management

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Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.