Customer Life-Cycle Management

Definition

What is Customer Life-Cycle Management?

Customer life-cycle management (CLM) is the measurement of progression, or lifecycle of a customer’s journey when interacting with your brand – from signing up for a free trial, to making purchases, and being a repeat customer or termination of customer relationship. The process consists of multiple stages including awareness, consideration, purchasing, usage, satisfaction, retention, and customer loyalty.

Every team plays a part in a customer’s life-cycle. From cold calls or social media ads, to sales, customer service, and helpdesk, a customer’s satisfactory lifecycle with your brand or service is a collaborative effort.

 

What is Customer Life-Cycle Management
What is Customer Life-Cycle Management

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