The Complete Go-To-Market, Built for Your BPO
Strategy, people, process, tools, market authority and AI automation. The same go-to-market operation we run for ourselves, built around your business, at the level that fits where you are today.
Book a free strategy call
Four programmes from $291 a month. No pilot, no minimum term: we earn every month.
- No commission, ever
- No pilot, no minimum term
- Paid one month in advance
- Everything built stays with you
- Exclusive: every lead is yours alone
- Benchmarked against our own SDR data
Referrals run out. A GTM operation does not.
Most outsourcing firms grow on referrals, relationships and a founder who travels to each market once a year. That works until the network runs out. A senior salesperson hired to open doors rarely converts their contacts from the vendor side of the table, and the pipeline keeps depending on who you happen to know.
Source Partner replaces that with a function: a repeatable, measured way to reach the accounts you want, built around your firm, run with you, and yours to keep. You are not buying meetings. You are buying the go-to-market function that produces them.
Six capabilities. Two standards. One function.
One go-to-market function, built around your firm and held to two global standards, strict return and full transparency. Its value is six capabilities a lead vendor or a single hire cannot assemble. Each programme delivers them at a different depth.
Expertise and advisory
You run a proven playbook from day one, not trial and error, informed by OA's data across around 100 BPO partners and our own SDR history.
People and capacity
Your team coached to our benchmarks, OA's strategist and campaign team working your account, and dedicated SDRs recruited and seated by OA if you need them.
Processes
Every meeting you take is a decision-maker with a real need: a multi-channel outreach process, optimised weekly, with a written qualification standard on each one.
Tools
Sales Hub, Marketing Hub, dialler, call recording and data, set up for you, with a dashboard benchmarking you against the OA partner cohort.
Industry authority and marketplace
Doors open that cold outbound cannot. OA's publisher, directory, OA500 and web authority put your firm in front of buyers as a recognised provider.
AI process automation
Your sales and marketing get working AI automation, built with you, proven per use-case against a manual baseline, human-reviewed and handed to your team.
Every activity is measured against the return it produces for you, and nothing is run that does not earn it. We review the return against your own numbers and give you a written continue, change or stop recommendation.
You see everything: dials, connect rate, conversations, call-to-meeting rate, show rate and meeting quality, against our SDR benchmarks and the partner cohort, with every qualifying call recorded and handed over.
Three powerful hubs,
one complete growth platform
Marketing Hub
Leverage OA's established platform, audience reach, and marketing tools to promote your company, increase their visibility, and drive qualified traffic to their services.
Sales Hub
Search through 10M+ verified contacts, automatically enrich lead data with 95% accuracy, and execute multi-channel outreach campaigns that convert prospects into customers.
Source Partner Programmes
Four programmes, one go-to-market function: from tools and data for your own team to a managed SDR team and named-account ABM, built around your firm, benchmarked every week and yours to keep.
Source Partner breaks down silos with unified data, shared insights, and seamless workflows. When your teams are aligned, your business grows faster. Get the platform that connects everything.
Book a callSame engine. More complex solutions. Bigger clients.
Each programme delivers the same six capabilities and the same two standards. What rises at each rung is how much of your go-to-market OA builds and carries for you, and how large and complex the clients it is built to win.
Start outbound on proven foundations.
What OA adds: the industry's own sales and marketing platform, data and credits, your first target list and outreach plan, team benchmark reports, and a monthly hour with an OA strategist.
What you get: you skip the trial and error. You know what good looks like before you hire for it.
For firms not yet hiring for outboundTurn one SDR into a reliable pipeline.
What OA adds: the process, the lists, the scripts, the dialler and the dashboard, plus weekly coaching and call reviews that hold your SDR to OA's benchmarks.
What you get: an outbound function you own, producing meetings with smaller buyers at a predictable rate, with every lead yours alone.
For firms with one SDR, or hiring oneWin mid-market clients with a complete go-to-market function.
What OA adds: a dedicated strategist who owns your positioning, targeting and campaigns; continuous account intelligence; multichannel campaigns designed and operated by OA's team; coaching across your SDRs, BDRs and sales manager; publisher and marketplace authority; AI automation built into your motion; a monthly return report.
What you get: the ability to compete for 10 to 50-seat accounts with long, multi-stakeholder cycles, with the return measured in seats and clients.
For mid-market BPOs with a sales team to feedWin the accounts you name.
What OA adds: a senior ABM lead and pursuit team running one-to-one and one-to-few account-based marketing across 100 to 200 named accounts: committee maps, vendor-list and RFP readiness, bespoke insight content, trigger plays and executive introductions.
What you get: a route into 500 to 1,000+ employee buyers whose purchases run through committees and procurement, where one win is worth 100 seats or more.
For BPOs pursuing named large accountsThe universal service offering.
The system is the same at every rung. These do not change when you move up, and nothing on this list is a reason to pay more.
| Included in all four | Lite | Engage | GTM | Enterprise |
|---|---|---|---|---|
| The six capabilities Expertise and advisory, people and capacity, process, tools, industry authority and marketplace, AI automation | Included | Included | Included | Included |
| The two global standards ROI adherence, and full reporting and transparency | Included | Included | Included | Included |
| A Foundation first Two weeks (Lite, Engage) or one month (GTM, Enterprise). Its output is yours to keep, even if you stop there | Included | Included | Included | Included |
| No pilot, no minimum term 30 days' notice at any time. Lite is annual; Enterprise notice runs from month three | Included annual | Included | Included | Included from month 3 |
| Paid one month in advance Nothing large is ever paid up front | Included billed annually | Included | Included | Included |
| Exclusive Every lead, meeting and account is yours alone, introduced to no other provider | Included | Included | Included | Included |
| No leads promised, no meeting count We sell the system that produces them, and report every input | Included | Included | Included | Included |
| No commission, ever A fixed fee. Every client you win is yours, in full | Included | Included | Included | Included |
| You own everything Lists, scripts, sequences, recordings, reports, pipeline and the method | Included | Included | Included | Included |
| Sales Hub, Marketing Hub, data and credits The same platform; the allowance grows with the programme | Included | Included | Included | Included |
| Benchmarking against OA's SDR history and the partner cohort Every partner SDR runs on OA's dialler and Sales Hub, so you are measured against the live cohort and OA's own history: dials, connects, call-to-meeting, show rate, meeting quality | Included team reports | Included | Included | Included |
| Written reporting and a continue, change or stop recommendation Monthly for Lite; weekly for the others; quarterly review for GTM and Enterprise | Included | Included | Included | Included |
| Dedicated SDRs, if you need them Recruited, employed and seated by OA from about $1,600 a month all-in per person. Yours to keep, and transferable to your own entity | Included | Included | Included | Included |
| Firewalls between every client programme Benchmarking is anonymised; your data is never shared | Included | Included | Included | Included |
Increased service. More inputs. Enhanced outcomes.
Each rung keeps everything below it and adds what is ticked. Read down the GTM column for what separates it from Engage, and the Enterprise column for what account-based pursuit adds on top.
| What each programme adds | Lite | Engage | GTM | Enterprise |
|---|---|---|---|---|
| Weekly coaching and recorded-call reviews for your SDR Against OA's SDR benchmarks | Not included | Included | Included whole team | Included whole team |
| Dialler, call recording and SDR dashboard One seat on Engage; the full team on GTM and Enterprise | Not included | Included | Included | Included |
| Sales collateral, and a website, opt-in and sales-page check | Not included | Included | Included | Included |
| Weekly funnel dashboard Lite receives quarterly team benchmark reports | Not included quarterly | Included | Included | Included |
| A named OA strategist, dedicated to your account A pooled coach on Engage; a senior ABM lead on Enterprise | Not included | Not included pooled coach | Included | Included senior ABM lead |
| Weekly steering sessions with your leadership | Not included | Not included | Included | Included |
| Mid-market targeting: buyers of 100 to 1,000+ staff, 10 to 50+ seats Engage targets smaller buyers, typically 5 to 100 staff | Not included | Not included | Included | Included 500 to 1,000+ |
| Continuous account intelligence Contact-centre size, outsourcing status, incumbent, triggers, buying-committee maps | Not included | Not included | Included | Included per named account |
| Multichannel campaigns designed and operated by OA's team Email, LinkedIn, phone and direct, sequenced and optimised weekly | Not included | Not included | Included | Included |
| Full-funnel coaching: SDRs, BDRs and the sales manager Qualification, discovery call, proposal and close | Not included | Not included | Included | Included plus committee selling |
| Unlimited data and credits About $4,000 a year on Lite; one seat's allowance on Engage | Not included | Not included | Included | Included |
| Source Boost placements, publisher content and OA500 positioning | Not included | Not included | Included | Included |
| AI process automation built per use-case and handed to your team | Not included | Not included | Included | Included |
| A monthly return report in seats and clients Written for your board | Not included | Not included | Included | Included |
| A quarterly continue, change or stop review Executive reviews on Enterprise | Not included | Not included | Included | Included executive review |
| Run as a champion-challenger alongside your existing team or agency Same market split, same standard, so you learn within a quarter whether your current structure performs | Not included | Not included | Included | Included |
| A tiered named-account list of 100 to 200, with buying-committee maps Your top accounts pursued one-to-one, the rest one-to-few | Not included | Not included | Not included | Included |
| Vendor-list and RFP readiness per account Procurement registration, capability statement, questionnaire pack, references | Not included | Not included | Not included | Included |
| Pursuit support on live deals Win themes, committee coverage, executive-to-executive introductions | Not included | Not included | Not included | Included |
| Bespoke insight content per account cluster under OA's publisher brand | Not included | Not included | Not included | Included |
| Account-level engagement scoring and pursuit log | Not included | Not included | Not included | Included |
| Foundation What you pay to start, and how long it takes | $995 2 weeks | $2,495 2 weeks | $5,950 1 month | $9,950 1 month |
| Fee Paid one month in advance; Lite annual | $291 a month · $3,495 a year | $3,495 a month | $7,850 a month | $14,850 a month |
Lite fits when
- you want professional tools and data before you hire
- you will run outreach yourselves, with guidance
Engage fits when
- you have an SDR, or are hiring one
- your buyers are smaller companies
- you want your SDR measured against a proven standard
GTM fits when
- your buyers are mid-market, with buying groups and longer cycles
- you have a sales team to feed
- you want a strategist and campaigns your team could not run alone
Enterprise fits when
- you want specific named firms, not a filtered pool
- deals run through buying committees, vendor lists and RFPs over six to eighteen months
- one win is worth 100 seats or more
Compare: objectives, solutions and outcomes.
Read down a column and you have the programme. Read across a row and you see the steps. Engage to GTM: a dedicated strategist, a research layer, a full-funnel process, a bigger authority footprint, and a buyer you could not reach with one SDR. GTM to Enterprise: a named list instead of a pool, buying committees instead of a buyer, procurement instead of a proposal, and a pursuit team instead of a campaign team.
SP Lite $291 a month
- The job · outcome
- Start outbound properly, with the right tools and plan
- Who you sell to · the ICP
- Your current market
- 1 · Expertise and advisory · strategy
- A monthly hour with an OA strategist; the outreach plan
- 2 · People and capacity · who works for you
- Your team, with our support
- 3 · Process · how it runs
- A first target list and outreach plan to run yourself
- 4 · Tools and data · platform
- Sales Hub and Marketing Hub; about $4,000 of credits a year
- 5 · Industry authority and marketplace · reach
- Directory presence; team benchmark reports
- 6 · AI process automation · build
- The automation built into the Hubs
- ROI adherence · standard 1
- Quarterly benchmark report
- Transparency · standard 2
- Monthly guidance call
- Foundation · what it builds
- $995 · 2 weeks: first list and outreach plan
- Fee · monthly in advance
- $291 a month$3,495 billed annually
SP Engage $3,495 a month
- The job · outcome
- A reliable flow of meetings with smaller buyers from your own SDR
- Who you sell to · the ICP
- Small and growing businesses, typically 5 to 100 staff, buying their first 1 to 10 seats. One decision-maker, two to six weeks
- 1 · Expertise and advisory · strategy
- A pooled OA coach: the SDR process, accountability and a monthly strategy session
- 2 · People and capacity · who works for you
- Weekly coaching and call reviews for one SDR
- 3 · Process · how it runs
- The SDR process: lists, scripts, cadence, qualification standard, show-up discipline
- 4 · Tools and data · platform
- Sales Hub, dialler, call recording and dashboard; leads and data for one seat
- 5 · Industry authority and marketplace · reach
- Sales collateral; Marketing Hub; a website, opt-in and sales-page check
- 6 · AI process automation · build
- Sales Hub automation plus automated call and qualifying-call analysis
- ROI adherence · standard 1
- Weekly SDR metrics against OA benchmarks
- Transparency · standard 2
- Weekly dashboard; monthly check-in
- Foundation · what it builds
- $2,495 · 2 weeks: ICP and standard, list, scripts, SDR baseline
- Fee · monthly in advance
- $3,495 a month
SP GTM $7,850 a month
- The job · outcome
- A pipeline of mid-market accounts, built and run by a dedicated strategist with your team
- Who you sell to · the ICP
- Mid-market and upper mid-market, typically 100 to 1,000+ staff, buying 10 to 50+ seats. A buying group of three to six people, 60 to 180 days
- 1 · Expertise and advisory · strategy
- A named GTM strategist, dedicated to you, who owns positioning, ICP, messaging, campaign design and weekly steering
- 2 · People and capacity · who works for you
- OA's campaign team working your account: strategist, campaign operations, research analysts, content. Coaching and recorded-call reviews across your SDRs, BDRs and sales manager
- 3 · Process · how it runs
- The full-funnel process: account targeting, multichannel sequencing (email, LinkedIn, phone, direct), qualification, discovery call, proposal and close, with a pipeline model in seats and clients
- 4 · Tools and data · platform
- The full platform with unlimited credits, plus continuous account intelligence: contact-centre size, outsourcing status, incumbent, triggers, buying-committee maps
- 5 · Industry authority and marketplace · reach
- Source Boost placements, publisher content, OA500 and directory positioning, scheduled content, introductions through OA's network and events
- 6 · AI process automation · build
- Built with you per use-case: list building, enrichment, personalisation, trigger monitoring, reporting; proven against a manual baseline and handed to your team
- ROI adherence · standard 1
- A monthly return report in seats and clients, and a quarterly continue, change or stop review
- Transparency · standard 2
- Weekly steering; board-ready reporting; every call recorded and reviewed
- Foundation · what it builds
- $5,950 · 1 month: assessment and team benchmark, positioning and messaging, named-account universe, sequences, go-to-market plan and pipeline model
- Fee · monthly in advance
- $7,850 a month
SP Enterprise $14,850 a month
- The job · outcome
- Named enterprise accounts won through buying committees, vendor lists and RFPs, by account-based marketing
- Who you sell to · the ICP
- A named list of 100 to 200 buyers of 500 to 1,000+ staff. A buying committee of six to twelve, six to eighteen months through procurement, one win worth 100 seats or more
- 1 · Expertise and advisory · strategy
- A senior ABM strategy lead with a pursuit plan and win themes per account, and an OA executive sponsor for executive-level introductions
- 2 · People and capacity · who works for you
- OA's pursuit team working your list: ABM lead, account research, content and creative, campaign operations. Coaching your enterprise sellers on committee selling, RFP responses and executive engagement
- 3 · Process · how it runs
- One-to-one ABM on your top accounts, one-to-few on the rest: account tiering, committee mapping and coverage, vendor-list and RFP readiness, trigger plays, long-cycle pursuit, monthly pursuit reviews
- 4 · Tools and data · platform
- Enterprise tier with intelligence per named account, refreshed quarterly: org chart, incumbents, contract cycles, expansion and hiring signals; account-level engagement scoring and a pursuit log
- 5 · Industry authority and marketplace · reach
- Bespoke insight pieces per account cluster under OA's publisher brand, OA500 and marketplace positioning, executive roundtables and introductions, references packaged for procurement
- 6 · AI process automation · build
- As GTM, plus trigger monitoring across the named list, per-account personalisation at scale, and RFP and questionnaire response acceleration from your approved content
- ROI adherence · standard 1
- Return measured on account progression: committee coverage, engaged accounts, vendor-list inclusions, RFP invitations and pipeline in seats; monthly return report; quarterly executive review
- Transparency · standard 2
- Weekly steering; an account-level dashboard and pursuit log; executive reviews
- Foundation · what it builds
- $9,950 · 1 month: enterprise readiness review, tiered list of 100 to 200, committee maps for the top tier, vendor-list and RFP route per account, win themes, plays, baseline, account-based plan
- Fee · monthly in advance
- $14,850 a month
| Criteria | SP Lite $291 a month | SP Engage $3,495 a month | SP GTM $7,850 a month | SP Enterprise $14,850 a month |
|---|---|---|---|---|
| The job outcome | Start outbound properly, with the right tools and plan | A reliable flow of meetings with smaller buyers from your own SDR | A pipeline of mid-market accounts, built and run by a dedicated strategist with your team | Named enterprise accounts won through buying committees, vendor lists and RFPs, by account-based marketing |
| Who you sell to the ICP | Your current market | Small and growing businesses, typically 5 to 100 staff, buying their first 1 to 10 seats. One decision-maker, two to six weeks | Mid-market and upper mid-market, typically 100 to 1,000+ staff, buying 10 to 50+ seats. A buying group of three to six people, 60 to 180 days | A named list of 100 to 200 buyers of 500 to 1,000+ staff. A buying committee of six to twelve, six to eighteen months through procurement, one win worth 100 seats or more |
| 1 · Expertise and advisory strategy | A monthly hour with an OA strategist; the outreach plan | A pooled OA coach: the SDR process, accountability and a monthly strategy session | A named GTM strategist, dedicated to you, who owns positioning, ICP, messaging, campaign design and weekly steering | A senior ABM strategy lead with a pursuit plan and win themes per account, and an OA executive sponsor for executive-level introductions |
| 2 · People and capacity who works for you | Your team, with our support | Weekly coaching and call reviews for one SDR | OA's campaign team working your account: strategist, campaign operations, research analysts, content. Coaching and recorded-call reviews across your SDRs, BDRs and sales manager | OA's pursuit team working your list: ABM lead, account research, content and creative, campaign operations. Coaching your enterprise sellers on committee selling, RFP responses and executive engagement |
| 3 · Process how it runs | A first target list and outreach plan to run yourself | The SDR process: lists, scripts, cadence, qualification standard, show-up discipline | The full-funnel process: account targeting, multichannel sequencing (email, LinkedIn, phone, direct), qualification, discovery call, proposal and close, with a pipeline model in seats and clients | One-to-one ABM on your top accounts, one-to-few on the rest: account tiering, committee mapping and coverage, vendor-list and RFP readiness, trigger plays, long-cycle pursuit, monthly pursuit reviews |
| 4 · Tools and data platform | Sales Hub and Marketing Hub; about $4,000 of credits a year | Sales Hub, dialler, call recording and dashboard; leads and data for one seat | The full platform with unlimited credits, plus continuous account intelligence: contact-centre size, outsourcing status, incumbent, triggers, buying-committee maps | Enterprise tier with intelligence per named account, refreshed quarterly: org chart, incumbents, contract cycles, expansion and hiring signals; account-level engagement scoring and a pursuit log |
| 5 · Industry authority and marketplace reach | Directory presence; team benchmark reports | Sales collateral; Marketing Hub; a website, opt-in and sales-page check | Source Boost placements, publisher content, OA500 and directory positioning, scheduled content, introductions through OA's network and events | Bespoke insight pieces per account cluster under OA's publisher brand, OA500 and marketplace positioning, executive roundtables and introductions, references packaged for procurement |
| 6 · AI process automation build | The automation built into the Hubs | Sales Hub automation plus automated call and qualifying-call analysis | Built with you per use-case: list building, enrichment, personalisation, trigger monitoring, reporting; proven against a manual baseline and handed to your team | As GTM, plus trigger monitoring across the named list, per-account personalisation at scale, and RFP and questionnaire response acceleration from your approved content |
| ROI adherence standard 1 | Quarterly benchmark report | Weekly SDR metrics against OA benchmarks | A monthly return report in seats and clients, and a quarterly continue, change or stop review | Return measured on account progression: committee coverage, engaged accounts, vendor-list inclusions, RFP invitations and pipeline in seats; monthly return report; quarterly executive review |
| Transparency standard 2 | Monthly guidance call | Weekly dashboard; monthly check-in | Weekly steering; board-ready reporting; every call recorded and reviewed | Weekly steering; an account-level dashboard and pursuit log; executive reviews |
| Foundation what it builds | $995 · 2 weeks: first list and outreach plan | $2,495 · 2 weeks: ICP and standard, list, scripts, SDR baseline | $5,950 · 1 month: assessment and team benchmark, positioning and messaging, named-account universe, sequences, go-to-market plan and pipeline model | $9,950 · 1 month: enterprise readiness review, tiered list of 100 to 200, committee maps for the top tier, vendor-list and RFP route per account, win themes, plays, baseline, account-based plan |
| Fee monthly in advance | $291 a month$3,495 billed annually | $3,495 a month | $7,850 a month | $14,850 a month |
Obsessed about your ROI: measured inputs, modelled return.
This is not brand awareness you hope pays off. Every programme runs on a chain of measurable inputs, each benchmarked against OA's own SDR history and around 100 BPO partners, every one of them running on our tools, that ends in gross profit on your books.
What one landed account returns
| Illustration | SP Engage | SP GTM |
|---|---|---|
| First-year cost, including the Foundation | $44,435 | $100,150 |
| One account landed | 5 seats | 20 seats |
| Gross profit in its first year | $48,000 | $192,000 |
| Gross profit over four years | ~$240,000 | ~$959,000 |
| Return on the first-year cost | ~5× | ~9.6× |
| Payback once the account is live | ~11 months | ~6 months |
OA's conservative defaults: $24,000 revenue per seat a year, 40% gross margin, 15% annual seat growth, four-year account life. Engage is shown before your own SDR's salary. Illustrations, not forecasts; your proposal uses your figures.
Break-even is one account
Why it scales
- Known rates, more inputs. Once your conversion rates are measured, adding SDR capacity adds pipeline in proportion. Dedicated SDRs can be added from about $1,600 a month all-in.
- Accounts compound. BPO clients grow and stay for years, so each year's wins stack on the last.
- The method stays with you. The process, data and trained team keep producing after every quarter.
Zero commitment: Foundation first, then month to month.
Every programme opens with a Foundation: two weeks for Lite and Engage, one month for GTM and Enterprise. It is where we learn how you sell today and build the engine around it, and its output is yours to keep. Engage, GTM and Enterprise then run month to month. There is no pilot and no minimum term, and each month is paid one month in advance, so nothing large is ever paid up front. You can stop at any stage on 30 days' notice, including straight after the Foundation, though we suggest planning on twelve months because deals take 60 to 120 days to close. Enterprise notice runs from month three, because named accounts need that long to move. Lite is the one annual programme: a twelve-month commitment, paid once at the start, which is how it stays at $291 a month.
SP Lite
Tools and advice- Sales Hub and Marketing Hub for your team
- Platform credits worth about $4,000 a year for data and outreach
- A monthly one-hour guidance call with an OA strategist
- Data lists, outreach plans and team benchmark reports
Ready to hire an SDR? Step up to Engage.
SP Engage
Your SDR, our system- Your SDR coached weekly: call reviews, qualifying-call reviews, process and accountability
- Benchmarked against our own SDR history: dials, connect rate, call-to-meeting rate, show rate, meeting quality
- Leads, data, Sales Hub, dialler, call recording and dashboard for one SDR
- Sales collateral, Marketing Hub, and a website, opt-in and sales-page check
- Every lead, every meeting and all the raw data are yours, shared with no other provider
What good looks like: our benchmarks show one to three discovery calls a week is realistic for one SDR, depending on the SDR, the size of company you target and the market you sell into. Guidance, not a promise.
One SDR seat. Need another? OA can recruit and seat one, or step up to GTM.
SP GTM
Mid-market · complete go-to-market function- Expertise: a named GTM strategist, dedicated to your account, owning positioning, targeting, campaign design and weekly steering
- People: OA's campaign team (operations, research, content) working your account; coaching and recorded-call reviews across your SDRs, BDRs and sales manager
- Process: account-based, multichannel campaigns into mid-market buyers, run full funnel from targeting to proposal
- Tools and data: the full platform, unlimited credits, continuous account intelligence and buying-committee maps
- Authority: Source Boost placements, publisher content, OA500 and directory positioning, introductions
- Automation: AI process automation built per use-case and handed to your team
What the Foundation produces: the assessment of how you sell today and your team's benchmark; the ICP and qualification standard; positioning and messaging; the named-account universe in Sales Hub; the sequences; the baseline; the go-to-market plan and pipeline model.
Need SDRs? OA recruits and seats them from about $1,600 a month all-in per person. See Need a team? We can build your SDR team.
SP Enterprise
Named accounts · account-based pursuit- Expertise: a senior ABM strategy lead with a pursuit plan and win themes per account, and an OA executive sponsor for executive-level introductions
- People: OA's pursuit team (ABM lead, account research, content and creative, campaign operations); coaching your enterprise sellers on committee selling, RFP responses and executive engagement
- Process: one-to-one ABM on your top accounts, one-to-few on the rest: committee mapping, vendor-list and RFP readiness, trigger plays, long-cycle pursuit
- Tools and data: enterprise tier with intelligence per named account, refreshed quarterly, plus account-level engagement scoring and a pursuit log
- Authority: bespoke insight pieces per account cluster under OA's publisher brand, OA500 positioning, roundtables and introductions, references packaged for procurement
- Automation: trigger monitoring across the list, per-account personalisation, RFP and questionnaire responses accelerated from your approved content
What the Foundation produces: the enterprise readiness review; account selection and a tiered list of 100 to 200; committee maps for the top tier; the vendor-list and RFP route per account; positioning and win themes; the plays and sequences; the baseline; the account-based plan.
Need SDRs? OA recruits and seats them on the same basis as GTM. See Need a team? We can build your SDR team.
Four months, Foundation to review.
The Foundation is a consulting engagement with your team: we establish how you sell today, your delivery strengths and your target markets, then design and stand up the engine around them. The ICP is agreed together, in writing, before anything runs. On Engage your SDR runs the outbound with OA's coach beside them; on GTM and Enterprise OA's strategist and campaign team run the campaigns and, on Enterprise, the account-based pursuit. In every case your SDRs qualify and your sellers run the pursuit meetings and the close. Weekly-to-fortnightly working sessions are part of the programme: they are where we integrate with your team, report, take feedback and transfer the method.
Foundation
Consultation; ICP agreed in writing; the prospect database or named-account list built; messaging and sequences written; baseline recorded; your team benchmarked and trained.
What you see The Foundation output: assessment, ICP, standard, list, messaging, process design, baseline. Yours to keep, even if you stop here.
Launch
Sequences live across channels; first conversations; weekly optimisation begins. Enterprise: vendor-list registrations begun.
What you see The weekly dashboard; the first qualified meetings, each with its recording.
Iterate
Targeting and messaging tuned on the data; volume rises as the list matures. Enterprise: relationships deepened account by account.
What you see Meetings at a steady cadence; your benchmark against the partner cohort.
Review
Full-cadence execution and a formal review against the baseline and your own numbers. Then a review every quarter.
What you see Pipeline momentum, what is in pursuit, and a written recommendation to continue, change or stop.
What you keep, even if you stop.
- From the Foundation: the assessment, the ICP in writing, the database or named-account list, the messaging and sequences, the baseline and the process design. Yours even if you stop straight after it.
- From execution: every lead and meeting, the pipeline and every account's status, every recorded qualifying call, the dashboards and reports, the method transferred in the sessions, and any AI automation built into your motion.
Promises we make.
We commit to
- The ICP or named-account list, agreed with you in writing before a sequence runs.
- A written qualification standard, applied to every meeting.
- The process, run at cadence, with the list curated weekly.
- Full visibility: every qualifying call recorded and handed over.
- Reporting benchmarked against our own SDR data and the partner cohort.
- A named strategist, accountable for optimisation.
We do not
- Guarantee a meeting count. Volume depends on the agreed ICP, the market and the people working it. We give you benchmark guidance instead, and weak performance is visible in week two, not at day ninety.
- Take a commission, a share of any deal, or a trailing fee. Ever.
- Lock you in. No pilot and no minimum term: every month, we earn the next one.
- Close for you. We build and run the engine that produces the conversations; your team owns the pursuit and the contract.
Need a team? We can build your SDR team.
Every programme works with your people. If you do not yet have the SDRs you need, or want to augment or challenge the team you have, OA recruits, employs and seats them for you, in Manila or elsewhere in the Philippines, and you manage them as your own.
What you pay. Salary, government contributions, 13th month, health cover and night differential pass through at cost, with the on-costs adding about 20 to 35 per cent. On top sit OA's $600 a month service fee and, if you want OA running the SDR's day against the programme, co-management at $2 an hour, about $346 a month. Commission at target, typically $80 to $310 a month, is yours to set.
What you get. A search against the role, candidates screened on live calls, a shortlist to interview, and a free replacement within six months if a hire does not work out. Add seats as the pipeline grows, coached and benchmarked inside your programme from day one, and transfer the team to your own entity when you are ready.
Indicative all-in cost per SDR, a month
- Junior · 0 to 1 year B2B outbound, or 1 to 3 years US voice sales $1,600 to $1,800
- Mid · 1 to 3 years outbound to US decision-makers, consistent meeting output $1,850 to $2,150
- Senior · 3 to 5+ years B2B SDR or BDR, US SaaS or services, quota track record $2,150 to $2,550
- Player-coach · a senior who also supervises a small pod $2,500 to $2,750
Office-based, US hours, November 2026 Manila rates; commission excluded. A pod of three (one senior, two mid) is about $6,300 a month, less than one US SDR on a $90,000 OTE before taxes and benefits.
A function, not a finder's fee.
A broker
Costs nothing up front, then takes 6% to 10% of top-line revenue for the life of every client introduced. On one $6M three-year account that is $360,000 to $600,000, for no work after the introduction.
A lead vendor
Sells a list or a count of calls from a general pool. When the leads do not fit, the relationship ends in a quality argument, and nothing of lasting value has been built.
Source Partner
A fixed fee for a function built on your ICP, run with you and benchmarked every week. Every client you win is yours, and so is the go-to-market capability that won it.
Which programme should we start with?
Start where your team is today. No SDR yet: Lite. One SDR, or hiring one: Engage. Mid-market buyers and a sales team to feed: GTM. A defined list of large named accounts: Enterprise. Each step up adds one thing, so moving up never means starting again.
How many meetings will we get?
We do not promise a number, because it depends on who we are going after, the market and the people working it. On Engage, our benchmarks show one to three discovery calls a week is realistic for one SDR. On GTM and Enterprise, we agree the ICP in the Foundation, report every week and record every call.
Can we pay per meeting, or on success?
No. We price the function, not the meeting, because the value is in the research and the relationships that produce it, and we never take a share of what you win. The low-commitment way in is the Foundation: see its output, then decide, with nothing further owed if you stop.
Can we trial it first?
Yes. The Foundation is the trial. You receive the assessment, the ICP and standard, the database or named list and the process design, all yours to keep, and you can stop there. After it, every month is month to month.
What if our SDR leaves?
SDRs do move on, and a single SDR is a single point of failure. That is why we encourage two or more seats. If your SDR leaves, we help you bring the next one up to standard, or we recruit and seat a replacement for you, with a free replacement within six months on anyone we placed.
Does GTM include SDRs?
No. GTM is the strategist, the research, the campaigns, the process, the tools, the authority and the automation, run with your own sales team. If you need SDRs, we recruit, employ and seat them for you, priced separately and yours to keep.
Why does Enterprise cost nearly double GTM?
It is a different job. GTM runs campaigns into a filtered pool of mid-market buyers. Enterprise pursues a named list account by account: a senior ABM lead and pursuit team, committee maps and intelligence per account, bespoke content, vendor-list and RFP readiness, and cycles measured in quarters, aimed at accounts worth several million over a contract. Enterprise ABM agencies charge $25,000 to $75,000 a month for the one-to-one tier alone, before media.
Can we use this to test the team we already have?
Yes. On GTM and Enterprise, OA can run as a champion-challenger alongside your existing team or agency, on an agreed split of the market and measured to the same standard. You see within a quarter whether your current structure performs, and you keep whichever side wins.
We already have a sales team. How does this fit?
Your BDRs keep the pitch and the close. On Engage we coach your SDR. On GTM our strategist runs the campaigns and coaches your whole revenue team, and the benchmarks show how your team compares with the wider market.
A 30-minute call
We agree which programme fits where you are today, and what the Foundation would produce for your firm. Derek Gallimore joins for Outsource Accelerator.
Book a time with the Source Partner team 