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TRUE

Overview

True was founded in 2012 to be a different type of B2B agency. To break free from the world of short-term ‘performance’ marketing that swamps the B2B marketing industry, with little impact. We are in the business of making a difference. And we do that by harnessing data-driven and cultural insights to unearth powerful human truths that are creatively transformed into memorable brand communications – and delivered with pin-point media accuracy to create notable business outcomes. Make it memorable.

ANA Global B2B Creative Agency of the Year 2020 and winners of the Grand Prix at the B2B Marketing Awards. Other recent awards include The Drum Awards ‘Best B2B Content Campaign’, ‘Best Social Media Campaign’, ‘Best brand campaign’, ‘Best B2B2C Campaign’ and Marketing Week ‘B2B Sector Masters’ finalists.

TRUE company structure

Marketing & Advertising

Sample highlight service offering of TRUE

B2B Marketing, Brand strategy, Storytelling, Advertising, Inbound Marketing, Content Marketing, Marketing Communications, Marketing Automation, Direct Marketing, Lead Generation, Digital Marketing, Email Marketing, Video production, Direct Response, Integrated Communications, Demand Generation, Experiential and Events, Programmatic Advertising, Marketing Consultancy, Design, Media, Data, and SME marketing

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Details

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Contact information

44 (0) 207 952 2120

https://www.trueagency.com/


About TRUE: Review and comparison

True is a B2B marketing company that was founded in 2012. Both founders decide to open a different kind of B2B agency to make a difference in their clients’ lives. They strive to use cultural and data-driven insights to strategize for all areas of a company’s success. 

As their name may suggest, one of their main philosophies is being truthful. They believe that being true to a business’s goals and mottos will help their strategies succeed. True focuses on helping clients by being memorable and being truthful in all their processes. 

True has anywhere from 11 to 50 employees, with both founders being heavily involved in marketing strategies. Their reported annual revenue is around $6 million.

TRUE Outsourcing

True takes immense pride in their ability to think outside the box to provide marketing strategies that are effective and memorable for their client’s customers. When clients work with True, they can expect straightforwardness and honesty. 

Even though True hasn’t even been around for a decade, the founder’s combined experience in the industry makes them practical and one of the best. The company operates out of London while serving clients primarily in London and the Greater London area. 

TRUE’s BPO services and pricings

True strives to be a different kind of agency, providing these services: 

  • Brand strategy 
  • B2B marketing 
  • Product/growth strategy 
  • Brand awareness
  • Advertising 
  • Storytelling 
  • Creative content 
  • Media planning & buying 
  • Ad nurturing 
  • Data planning 
  • Insights and analytics 
  • Programmatic advertising 
  • Account-based marketing 
  • Internal engagement 
  • Brand experiences 
  • Demand generation 
  • Marking automation 

True works with companies in various sectors. They’re there to help companies reach whatever audience they need to via effective and memorable strategies. 

True’s pricing

True’s pricing is dependent on what the client needs. The fewer services required, the lower the total cost will be. While their website doesn’t explicitly state the cost of their services, the best way to get an estimate is to contact Richard Parsons. 

How TRUE outshines its competition

True is constantly outshining their competition by following their core values. These include being human, truthful, building the best ideas, creating memorable strategies, and effectively implementing them. 

True has won ANA Global B2B Creative Agency of the Year in 2020 and several other awards, making them stand out amongst the competition. A few others include the best brand campaign and best social media campaign at The Drum Awards.

Key executives

Richard Parsons (Founder/Managing Director)

Before founding True in 2012, Richard worked for the world’s leading B2B agency. He’s been working in the field for over 30 years and has developed various strategies. His strategies have been proven to work for companies.

Cos Mingides (Founding Partner)

Cos is Richard’s founding partner and has been working with True since 2012. He’s worked in almost every facet of the B2B industry, from communications, strategy planning, and creative ideas. His experience makes him a valuable asset to True.

TRUE reviews and comparisons

True is a creative marketing agency in London. Reviews for this agency are favorable based on the several accommodations and awards True has won. You can compare true to other medium-sized marketing agencies in London and around the world. 

TRUE’s contact information

TRUE’s main headquarters is located in:

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Further, you may virtually reach out the company through the following contact information:

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In addition, you may email them at [email protected] or call 44 (0) 207 952 2120.

References

https://www.glassdoor.com/Overview/Working-at-True-Agency-EI_IE4740907.11,22.htm

https://www.crunchbase.com/organization/true-agency

TRUE news, podcast & articles

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TRUE videos & images

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About OA

Outsource Accelerator is the trusted source of independent information, advisory and expert implementation of Business Process Outsourcing (BPO).

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Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing. It specifically provides the conduit between world-leading outsourcing suppliers and the businesses – clients – across the globe.

The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 3,900+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing.

About Derek Gallimore

Derek Gallimore has been in business for 20 years, outsourcing for over eight years, and has been living in Manila (the heart of global outsourcing) since 2014. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing.

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